Pioneer Electronics announces new Pure Drive Technology

Date: August 29, 2003

Demonstrating its commitment to the continued development of digital technologies, Pioneer Electronics' new picture processing technology for plasma display panels (PDP), the Pioneer PURE Drive creates a high definition, high quality plasma tv image from any source to deliver amazing brightness, pure contours and razor-sharp plasma screen pictures.

An exclusive Pioneer Electronics technology, the powerful PURE Drive is built into the new Pioneer PDP-5040HD and PDP-4340HD plasma tv models, offering advanced digital processing, noticeably increasing the plasma screen video quality from normal video signals, high definition tv (hdtv), PC signals and compressed formats, such as MPEG. Key features of the PURE Drive include:

Sharper plasma tv contrast

Richer plasma tv colors

Noise free plasma tv image

Availability

Pioneer's PURE Drive technology is available with the new Pioneer PDP-5040HD and PDP-4340HD plasma TV models.

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